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OCR: Total Revenue In Thousands 1994 1993 change Product revenue $35,970 $29 586 22% Service revenue 1,572 1,876 (16)% Total revenues 37,542 31,462 19% The growth in product revenues reflected ongoing strength across Macromedia's princit pal products and the continuing development of the Company indirect sales channels and OEM busi iness The decline in service revenues was due primarily to the Company strategy to rely on third parties to provide consulting for certain large customers and de-emphasis of it own consulting business revenes principal consu ltino